Girl Scouts of NE Kansas & NW Missouri Overview

Girl Scouts is the largest organization for girls in the world. Our mission is to build girls of courage, confidence, and character, who make the world a better place. Through activities in science and technology, business and economic literacy, and outdoor and environmental awareness, Girl Scouting provides girls with opprotunities for fun and friendship, while fostering development of leadership skills and self-esteem. Girl Scouts of NE Kansas & NW Missouri is chartered by Girl Scouts of the USA and supports 12,500 girl members and 5,000 adult volunteers in its 47-county jurisdiction surrounding the Greater Kansas City, St. Joseph, and Topeka areas. For more information, visit www.gsksmo.org.

JOB SUMMARY

The Content & Social Media Manager is the primary organizational storyteller, responsible for capturing and curating authentic moments that bring the Girl Scout mission to life across all communications platforms. This role focuses on external marketing and engagement, owning the content calendar, driving the organic social media strategy, and creating high-quality photo and video assets to increase brand awareness and relevance. The ideal candidate is both a hands-on content creator and a performance analyst.

ESSENTIAL FUNCTIONS

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

STORYTELLING & SOCIAL MEDIA OWNERSHIP

• Develop, own, and execute the organizational Content Calendar, aligning content creation efforts (social, email, press) with council goals for recruitment, retention, sales, and fundraising.
• Serves as primary manager of all organic social media platforms (Facebook, Instagram, TikTok, LinkedIn), developing creative content and community engagement strategies to maximize reach.
• Write and edit compelling narrative content (captions, post copy, press releases, video scripts) that communicates the Girl Scouts’ mission and impact.
• Monitor and analyze all content performance metrics (social engagement, reach, impressions, website traffic driven by content) to make data-driven recommendations and optimize future content.
• Collaborate regularly with all departments to identify, conceptualize, and execute a wide variety of creative storytelling projects.

CONTENT CAPTURE & ASSET MANAGEMENT

• Capture high-quality, diverse photo and video content at Girl Scout events, programs, and community activities across the council (often requiring evening/weekend availability).
• Edit photos and videos for multiple digital platforms, ensuring consistent storytelling and strong visual identity.
• Manages and maintains the digital content library (Digital Asset Management), ensuring all photos, videos, and media are correctly tagged, organized, searchable, and accessible to other staff.

SUPPORTIVE FUNCTIONS

• Acts as a liaison for media relations, coordinating interviews and distributing press releases.
• Provide content, copy, and performance reports to the Paid Media & Digital Content Strategist to inform their advertising efforts.

COMPETENCIES

• Creativity and visual storytelling with a proven track record of increasing engagement.
• Photography and videography skills (including editing and post-production)
• Clear, engaging writing for digital and social platforms
• Understanding of social media algorithms, audience engagement tactics, and platform best practices
• Collaboration and relationship building across teams
• Cultural awareness and inclusive storytelling
• Ability to balance multiple priorities and deadlines

SUPERVISORY RESPONSIBILITIES

• NONE

WORK ENVIRONMENT AND WORKING CONDITIONS

• This is a hybrid position.
• Employees must reside within the Greater Kansas City Metropolitan area and attend regular in-person meetings and events.
• Work is performed in both indoor office environments and outdoor program settings.
• Requires availability on some evenings and weekends to attend Girl Scout programs, camps, and events.

PHYSICAL DEMANDS

• The person in this position will be required to work in standing and sitting positions with occasional reaching overhead, frequent handling of camera and electronic equipment, and regular movement between locations.
• The person in this position may occasionally lift or carry equipment weighing up to 25 lbs.
• The continuous use of visual clarity at close and distant ranges is required to perform job duties.

TRAVEL REQUIRED

• The person in this position will be required to travel on a scheduled and non-scheduled basis throughout the Council area.
• This person must have access to reliable transportation and auto liability insurance at the minimum level in their state of residence.

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree in communications, journalism, marketing, visual arts, or related field, or equivalent work experience.
• 1–3 years of experience in content creation, social media management, or digital marketing.
• Experience in photography, videography, and editing software (e.g., Adobe Premiere Rush, Lightroom, Canva, or similar).

ADDITIONAL REQUIREMENTS

• Must be able to work flexible hours, including some evenings and weekends.
• Must possess a valid driver’s license and meet Council driving requirements.
• Prior experience creating content for external audiences—especially for nonprofits, youth, or community organizations—is strongly preferred.
• Familiarity with the Girl Scout mission and programs a plus.

OTHER DUTIES

This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodation will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position.

Work Authorization/Security Clearance Requirements:

Must be authorized to work in the United States and successfully complete a background and driving records screening.

Other Duties:

This job description is not intended to be a comprehensive list of all activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities are subject to change at any time, with or without notice.

Affirmative Action/EEO Statement:

It is the policy of Girl Scouts of NE Kansas & NW Missouri not to discriminate against any applicant for employment, or any employee, because of age, color, sex, disability, national origin, race, religion, or veteran status. Girl Scouts stands against racism and pledges to work for a just society for all.

OMNI and our clients are Equal Opportunity Employers.