OMNI Human Resource Management

Chief Development & Marketing Officer

Job ID
2025-4443
Client
Girl Scouts of NE Kansas & NW Missouri
Job Location(s)
US-KS-Overland Park
Position Category
Executive

Overview

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JOB SUMMARY

 

The Chief Development & Marketing Officer (CDMO) will bring a genuine passion for the mission of Girl Scouts of NE Kansas & NW Missouri (GSKSMO), along with proven experience successfully leading fundraising and marketing teams. The ideal candidate will have a minimum of five years of direct supervisory experience, a proven track record of securing major gifts of $100,000 or more, and documented success in leading a team that has raised over $1.75 million annually (excluding federal grants). This individual will oversee the council’s fundraising and marketing teams to advance the council's long-term strategy and sustainability.

 

The CDMO will be responsible for aligning external opportunities with internal goals, ensuring seamless integration of strategy across all fundraising and marketing functions. As a key driver of revenue growth and innovation in strategic brand positioning, the CDMO will identify new opportunities and implement strategies to diversify funding streams, grow donor engagement, and enhance the council’s brand across its footprint.

Responsibilities

ESSENTIAL FUNCTIONS

 

Strategic Brand Positioning:

  • Lead Organizational Strategy: Collaborate with the CEO and senior leadership team to develop and execute a comprehensive long-term strategy that advances the council’s mission. Ensure external relations, partnerships, and donor engagement efforts align with the council’s goals and vision for growth and sustainability.
  • Unify Strategy and External Affairs: Drive the integration of external partnerships, fundraising efforts, and community engagement with the overall council strategy, ensuring alignment between outward-facing activities and internal operational goals.
  • Innovate for Growth: Identify and implement new opportunities for growth and innovation to strengthen GSKSMO’s position as a leader in the nonprofit sector. Promote entrepreneurial thinking across departments and encourage diverse perspectives.
  • Diversify Revenue Streams: Expand and diversify the council’s revenue base through innovative funding models, including annual fundraising events, digital campaigns, corporate sponsorships, and community partnerships. Ensure long-term sustainability by leveraging emerging trends in philanthropy and donor engagement.
  • Community and Stakeholder Engagement: Lead strategic relationship-building efforts across the 47 counties served, developing culturally competent engagement strategies to connect meaningfully with diverse communities.

Leadership Giving:

  • Grow Leadership and Major Gifts: Develop and execute strategies to increase the number of leadership-level contributions, with a focus on cultivating six-figure gifts. Identify new donor prospects while strengthening existing donor relationships to ensure long-term philanthropic support.
  • Diversify Revenue Streams: Drive innovative approaches to expand and diversify funding sources, including peer-to-peer fundraising, crowdfunding, friend-raising, and other emerging models. Leverage these alongside traditional methods to build a sustainable and resilient funding base for the council.
  • Innovative Donor Management: Design and implement donor retention programs using data-driven insights to boost donor loyalty and engagement. Lead efforts to increase participation in major campaigns and grow planned giving initiatives.

Annual Campaign:

  • Broaden and Retain Donors: Develop and implement strategies to increase the number of annual campaign donors, including targeted initiatives to reduce donor attrition. Create innovative outreach efforts to engage new and diverse donor groups, with a focus on corporate, government, and private partnerships.
  • Develop Strategic Partnerships: Build and nurture key relationships with corporate sponsors, foundations, and government partners to increase financial support and advance missionaligned initiatives.

Marketing and Communications:

  • Elevate the Girl Scout Brand: Lead the council’s marketing efforts to boost visibility and strengthen public perception of Girl Scouts in the region. Oversee the development and execution of multi-channel marketing strategies across digital, print, and social media platforms.
  • Engage a Broad Audience: Manage campaigns such as “Once a Girl Scout, Always a Girl Scout,” aimed at reactivating and engaging Girl Scout alum. Create compelling content and messaging to support fundraising, membership, and program goals.
  • Lead Crisis Communications: Direct crisis communication efforts and safeguard brand reputation. Ensure the council is prepared to respond proactively to issues that may impact its public image, across both digital and traditional media channels.
  • Utilize Data-Driven Marketing: Apply data and analytics to optimize marketing and communication strategies, ensuring that all efforts are performance-driven and aligned with council objectives.

Administrative Management:

  • Lead High-Performing Teams: Lead and develop cross-functional teams while fostering a collaborative environment that encourages growth and innovation. Ensure team members are aligned with organizational goals and empowered to deliver measurable results.
  • Track and Evaluate Impact: Establish and manage budgets, monitor key performance indicators, and ensure all activities align with the council’s strategic objectives. Provide regular reporting on progress and outcomes to maintain transparency and accountability.

 

KEY COMPETENCIES

  • Strategic Leadership: Aligns fundraising and marketing initiatives with long-term organizational goals while driving cross-departmental innovation.
  • Major Gift Fundraising: Demonstrated success in securing gifts of $100,000 or more and broadening revenue streams through corporate and community partnerships.
  • Brand & Marketing Strategy: Elevates brand visibility through strategic, data-driven marketing across digital, print, and social media platforms.
  • Donor & Stakeholder Engagement: Builds and sustains strong relationships with donors, partners, and diverse communities through culturally competent engagement.
  • Team Leadership & Development: Leads high-performing teams, encourages collaboration, and fosters a culture of accountability and innovation.
  • Crisis & Reputation Management: Effectively manages crisis communications and safeguards the organization's public image across all media channels.
  • Data-Driven Decision-Making: Utilizes analytics and key performance indicators (KPIs) to guide fundraising, marketing, and operational strategies.
  • Mission-Driven Mindset: Passionate about youth development and deeply committed to advancing the Girl Scouts' mission with integrity and a focus on impact.

 

SUPERVISORY RESPONSIBILITIES

  • Lead and manage cross-functional teams (fundraising and marketing).
  • Provide direct supervision, coaching, and professional development to staff to ensure alignment with council goals.
  • Foster a collaborative, high-performing team culture focused on innovation, accountability, and mission-driven results.
  • Oversee departmental budgets, performance metrics, and reporting to ensure operational efficiency and strategic impact.

 

WORK ENVIRONMENT AND WORKING CONDITIONS

  • This is a hybrid position.
  • Employees must reside within the Greater Kansas City Metropolitan area and attend regular inperson meetings.
  • Work is performed in a typical interior environment with some exposure to outdoor weather conditions, dirt, dust, and extreme temperatures.
  • Monday through Friday including occasional evenings and weekends; hours are flexible

Qualifications

REQUIRED EDUCATION AND EXPERIENCE

  • Bachelor's degree
  • A minimum of five years of successfully leading and managing high-performing teams
  • A proven track record of securing major gifts of $100,000 or more
  • Documented success of leading a team that has raised more than $1.75 million annually through fundraising events, monthly giving programs, major gifts, grants (excluding federal), and other initiatives

PREFERRED EDUCATION AND EXPERIENCE

  • Certified Fund Raising Executive (CFRE)

 

PHYSICAL DEMANDS

  • Prolonged periods of sitting at a desk and working on a computer
  • Must be able to push, pull, reach, and lift up to 20 pounds frequently and occasionally 50 pounds

 

TRAVEL REQUIRED

  • Local travel required using personal vehicle with work-related mileage reimbursement available
  • Domestic travel required to attend GSUSA meetings and conferences (up to four times annually)

 

WORK AUTHORIZATION/SECURITY CLEARANCE REQUIREMENTS

Must be authorized to work in the United States.

 

OTHER DUTIES

This job description is not intended to be a comprehensive list of all activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities are subject to change at any time, with or without notice.

 

 

This is a full-time position offering a competitive benefits package, including medical, dental, and vision insurance, generous paid time off, and a retirement plan.

 

 

AFFIRMATIVE ACTION/EEO STATEMENT

It is the policy of Girl Scouts of NE Kansas & NW Missouri not to discriminate against any applicant for employment, or any employee, because of age, color, sex, disability, national origin, race, religion, or veteran status. Girl Scouts stands against racism and pledges to work for a just society for all.

 

OMNI and our clients are Equal Opprotunity Employers.

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